Sure can now offer its customers a new postal service called Partially Addressed Mail, which could help you save costs on your mailing.
This newly-launched product from Royal Mail gives you the opportunity to target specific audiences without the need for personal data. Rather than addressing a specific person, the mail is addressed to the household by using geo-demographics at postcode level (c.15 households).
The service is offered at a reduction of 4p per letter item compared with standard Advertising Mail and 2p less per large letter, and for the same budget spend, on average, you will be able to reach 30% more households, based on a minimum 10,000 items per item.
Contact firstname.lastname@example.org to learn more about this innovative service from the Royal Mail.