ROYAL ACADEMY OF MUSIC | Sure

ROYAL ACADEMY OF MUSIC

ILLUSTRATED LONDON NEWS
03/10/2018

GDPR Mailing


The Royal Academy of Music is an institution of world renown, training nearly 700 students from over 50 countries in over 20 musical disciplines. The Academy’s mission is to provide pre-professional, undergraduate and postgraduate musical training of the highest national and international standards. We aim to enrich musical culture by training and educating the most talented musicians.The Academy was founded in 1822, and ever since has trained versatile and resourceful musicians with the skills they need in the ever-changing profession.

The Requirement


To ensure the academy became GDPR complaint by giving all the academy’s subscribers the option to opt in or out of receiving marketing material.

 

The solution


Sure produced a GDPR mailing on behalf of the Royal Academy of Music, that included eleven variable elements split between five letters, two concertina leaflets, two BRE envelopes and two custom made envelopes, all of which made eleven variations that was mailed to both UK and international addresses using Sure Mail.



 

The Result


The mailing achieved the clients requirement of ensuring they became GDPR compliant, resulting in one very happy GDPR compliant customer.

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