ROYAL ACADEMY OF MUSIC
GDPR Mailing
DATE: February 2018
AUTHOR: Emma Goode
The Royal Academy of Music is an institution of world renown, training nearly 700 students from over 50 countries in over 20 musical disciplines.
The Academy’s mission is to provide pre-professional, undergraduate and postgraduate musical training of the highest national and international standards. We aim to enrich musical culture by training and educating the most talented musicians.The Academy was founded in 1822, and ever since has trained versatile and resourceful musicians with the skills they need in the ever-changing profession.
The Requirement
To ensure the academy became GDPR complaint by giving all the academy’s subscribers the option to opt in or out of receiving marketing material.
2pp Letter x 5 versions
10pp Concertina Leaflet with off-line perf creased and folded x 2 versions
BRE return envelope x 2 versions
Bespoke outer envelope x 2 versions
10pp Concertina Leaflet with off-line perf creased and folded x 2 versions
BRE return envelope x 2 versions
Bespoke outer envelope x 2 versions
The solution
Sure produced a GDPR mailing on behalf of the Royal Academy of Music, that included eleven variable elements split between five letters, two concertina leaflets, two BRE envelopes and two custom made envelopes, all of which made eleven variations that was mailed to both UK and international addresses using Sure Mail.
The Result
The mailing achieved the clients requirement of ensuring they became GDPR compliant, resulting in one very happy GDPR compliant customer.