REGENTS PARK OPEN AIR THEATRE
2019 Event Show Guide
DATE: April 2019
AUTHOR: Emma Goode
The award-winning Regent’s Park Open Air Theatre is a London landmark - a firm fixture of summer in the city, providing a cultural hub in the beautiful surroundings of a Royal Park.
Established in 1932, Regent’s Park Open Air Theatre is one of the largest theatres in London with both its stage and auditorium entirely uncovered. The theatre is celebrated for its bold and dynamic productions (The Turn of the Screw, Little Shop of Horrors, The Seagull, Porgy and Bess, The Crucible, Henry V), with audiences of over 140,000 each year during its 18-week season.
The Requirement
Each year, Regent’s Park Open Air Theatre send out a season’s show guide to their subscribers. This year, their main focus was to not only make the guide sustainable but also the poly bag mailing.
200 x 200mm 28pp Seasons Show Guide
2pp personalised letter
bio-degradable polybags
2pp personalised letter
bio-degradable polybags
The Solution
Sure produced the 2019 seasons brochure which consisted of 10,000 copies of a 200 x 200mm 28pp booklet and a 2pp personalised letter with address data, inserted into a bio-degradable polybags, printing in one colour and mailed via Sure Mail.
