When the University of East London were looking to enhance their printed communications, Sure had something special in mind.
Following the successful launch of our Augmented Reality platform, SAR, the university’s most recent mailer, a student welcome pack, presented the perfect opportunity to enhance the power of print with augmented reality.
The highly-respected university immediately bought into the campaign strategy; a piece of direct mail including augmented reality content, driving students to their website.
With all our services under one roof, Sure printed the letter, added the AR elements then fulfilled the mailing via Royal Mail. Bringing the letter to life, the interactive content included an explainer video about UEL and call to actions such as driving traffic to the UEL social feeds, and crucially, a call to action directing new students to a landing page within the website which allowed them to register and receive important information such as what to do before you arrive, what happens when you enrol, key dates across the educational calendar, study information, timetables and welcome week.
Sent to 3,000 students, our data insight shows there has been just over 38,000 interactions from this single piece of content. This equates to each student re-engaging with the letter a staggering 12 times on average.
This is a clear example of how effective print is, when combined with augmented reality. It’s something that Sure believes passionately in, and following this highly-successful campaign, UEL are planning additional campaigns of this nature. Previously hard to track, with a campaign of this nature, return on investment can be measured and tracked at the touch of a button.