Earth Island is one of the UK’s most respected specialist media, marketing and publishing companies, and is home to the Solutions Awards, recently hosted at the famous Cafe de Paris venue in London, Tuesday 12th November.
To commemorate this prestigious event, the company chose to use Sure’s Augmented Reality solution (SAR) on the front cover of the latest issue of Print Solutions magazine.
As Susan Wright, Editorial director and publisher, explains: “We have used AR many times before, and have created all sorts of things, from origami birds that fly off the cover to morphing animals, from people who come alive and walk off the page to simple animation.”
With developments in AR happening all the time, Susan was interested to explore the possibilities with the team at Sure, in order to take advantage of the latest innovations.
As a company, their ethos is equally innovative, having achieved a number of firsts – not only for business to business magazines, but for any periodical, anywhere – including fully personalised variable data digital foil, and fully variable digital cutting – each magazine unique to one person. SAR gives Earth Island yet another opportunity to provide original, creative solutions for their publications, clients and advertisers, the result being some very successful covers which have gone on to win awards.
SAR’s user-friendly platform gives brands the benefit of not being limited to just one element of interaction either. You can choose from images, videos, buttons, 3D models and HTML, plus you can mix and match for different campaigns, something that Earth Island are keen to integrate on future campaigns.
Susan adds: “From our point of view, Sure made it very easy for us to use AR. We always try to work with partners who are experts in their fields. Tim was very helpful and explained every step in the process. He told us exactly what we needed to do, which in honesty was not very much, as Sure took away the pain and made us look very clever. It handled all the complexities of AR and gave us the opportunity to add value.
He also explained the tracking mechanisms, which I am sure will be really exciting to our readers, many of whom are big brands who are always looking for good return on marketing investment.
I think AR allows print and packaging to become an even more powerful tool and adds a new dimension to it.
We would thoroughly recommend working with the very helpful and friendly people at Sure.”